A Fair Deal
Golf has a responsibility to all people, not just golfers and not just those with an economic involvement in the sport. It should be inclusive and sensitive to local opinion. Social equity is a vital pillar of sustainability and will ensure golf, is not criticised as a force for disenfranchisement or marginalization of wider communities.
Which golf club wouldn't want to demonstrate relevance to a wide cross section of people, to be valued as a positive force within the local community?
Communicating the social, economic and environmental value that golf brings can help to create broad, local support for a development even among non-golfers.
Good ethics, good business
Golf’s sustainability is tied up with its perception as an industry. Profit and growth can’t come at the expense of every other consideration. Demonstrating social value, eco responsibility and relevancy to the wider community is sound commercial strategy as much as the right way to run a modern business. Engaging with local community opinion and listening rather than telling, helps to establish a golf facility as a local asset in every sense, generating respect, positive reputation, goodwill and loyalty.
