GreenDrive is The European Tour's sustainability programme. The initiative is possible with support from partners and sponsors who have come forward as leaders in their support of sustainable golf.
Here you'll find examples and updates of initiatives in place at European Tour GreenDrive events. If you'd like to get your tournament involved contact us.
The association between Rolex and golf dates back to 1967, when Arnold Palmer became a Rolex Testimonee. Since then, the relationship has grown and prospered based on common values, such as the pursuit of excellence and the respect of tradition. In its support of golf, as with its every endeavour, Rolex gives high priority to sustainability.
The Lyoness Greenfinity Foundation
Lyoness is a global loyalty rewards program for shoppers and merchants. The Lyoness Greenfinity Foundation is dedicated to environmental protection and sustainability, including promotion of climate protection and renewable energy. As part of this commitment to driving charitable investment into sustainability, Lyoness will work alongside The European Tour and GEO around the ET Green Drive.
With innovative turf management equipment and precision irrigation solutions, Toro is committed to protecting the world's resources while delivering commercially viable solutions, with emphasis on research, development and innovation. As a Sponsor of GEO and Green Drive on the European Tour, Toro expands its support for environmental efforts in golf.