The European Tour

The European Tour has a long-standing commitment to sustainability, most notably through significant funding for GEO’s work. This will now be even stronger, with a new Green Drive initiative launched in 2013 and expanding across European Tour Properties, venues and tournaments.


European Tour Green Drive




The initiative is possible with support from partners and sponsors who have come forward as leaders in their support of sustainable golf.


Highlights & News:

October 2015 - GreenDrive Triumphs at Protugal Masters
October 2015 - Woburn and British Masters Support GreenDrive
July 2015 - Scottish Open Steps up to Sustainability
May 2015 - Ryder Cup Sets New Standard for Sustainable Events
May 2015 - Green to the Fore at BMW PGA Championship
October 2014 - Ryder Cup Green Drive
June 2014 - Lyoness Open Powered by Greenfinity
May 2014 - Toro Renews Support for European Tour Green Drive
September 2013 - European Tour Green Week at 2013 KLM Open
June 2013 - Ecological Footprint measured at Lyoness Open
June 2013 - Announcement at BMW PGA Championship




The association between Rolex and golf dates back to 1967, when Arnold Palmer became a Rolex Testimonee. Since then, the relationship has grown and prospered based on common values, such as the pursuit of excellence and the respect of tradition. In its support of golf, as with its every endeavour, Rolex gives high priority to sustainability.


The Lyoness Greenfinity Foundation

Lyoness is a global loyalty rewards program for shoppers and merchants. The Lyoness Greenfinity Foundation is dedicated to environmental protection and sustainability, including promotion of climate protection and renewable energy. As part of this commitment to driving charitable investment into sustainability, Lyoness will work alongside The European Tour and GEO around the ET Green Drive.




With innovative turf management equipment and precision irrigation solutions, Toro is committed to protecting the world's resources while delivering commercially viable solutions, with emphasis on research, development and innovation. As a Sponsor of GEO and Green Drive on the European Tour, Toro expands its support for environmental efforts in golf.